Friday 21 May 2021

The Vertical Textual Organisation Of Layout: Ideal/Real

 Martin & Rose (2007: 323, 328):

The semantic contrast between the top and bottom texts is between the historical origins of apartheid (Ideal) and their outcomes in the recent past and present (Real);  the text above deals with both the inauguration of a new republic and erection of the former apartheid regime; the text below notes the effects on people, first of the old regime (harsh and inhumane), and then of the new (respect for the rights and freedoms of all peoples). The photo of the boy mediates this temporal succession: the top-bottom layout construes the apartheid regime as preceding the boy’s protest, and its overturning as following his protest. The relatively high salience of the image has the effect of emphasising the causative role of the people’s defiance, represented by the boy, in overturning the inhumane regime. This is a reading of the texts enhancing the image, but as we discussed above for appraisal, the boy’s tenacity can also be read as determination for the future, which is elaborated by the words in the text below (overturned forever).


Blogger Comments:

[1] To be clear, "the top and bottom texts" are one text, or more properly, an excerpt of one text, interrupted by the photograph of a boy in the crowd at Mandela's inauguration as President.


[2] The authors' claim here is that Mandela is presenting the erection of the Apartheid system as ideal, and that 'ideal' is textual meaning, rather than ideational meaning.

[3] The authors' claim here is that Mandela is presenting the overthrow of the Apartheid system as not ideal, and that 'real' is textual meaning, rather than ideational meaning.

[4] To be clear, this is the authors' interpretation of the ideational meaning of the text above and below the photograph. Martin & Rose present this as an analysis of the textual meaning of the layout.

[5] To be clear, this is absolute nonsense. The photograph simply depicts a boy celebrating — not protesting — at the inauguration of Mandela as President. That is, it depicts the Range of the opening thematic circumstance of the text: On the day of the inauguration.

[6] On the one hand, the relatively high salience of the image is in terms of its (iconic) expression, relative to the (symbolic) expression of language. Whether this salience translates to its content needs to be established by reasoned argument. 

On the other hand, as previously explained, the authors' claim that the depicted boy is expressing defiance derives from their interpretation of him as metaphorical for Mandela, and then transferring the defiance they attribute to Mandela onto the boy himself. The photograph simply depicts a boy celebrating the inauguration of Mandela as President.

[7] To be clear, as demonstrated above, neither of the authors' claims regarding enhancement, time [5] or causation [6], withstand close scrutiny.

[8] Again, the authors' claim that the depicted boy is expressing tenacity derives from their interpretation of him as metaphorical for Mandela, and then transferring the tenacity they attribute to Mandela onto the boy himself.

[9] On the one hand, experientially, the authors' claim here is that determination for the future is encoded by reference to the words "overturned forever":


On the other hand, logically, the authors' claim is that the words "overturned forever" either restates or exemplifies or specifies in greater detail determination for the future.

No comments:

Post a Comment