Martin & Rose (2007: 326, 327):
In sum, the two photos illustrate options in attitude, engagement and graduation, set out in Figure 9.11.
Blogger Comments:
[1] To be clear, as demonstrated in previous posts, none of these applications of ATTITUDE features survives close scrutiny.
- The authors' application of affect misrepresented ideational construals of emotion as interpersonal assessments using emotion (affect).
- The authors' application of appreciation confused ideational construals in a photograph with the appreciation of these by a viewer (the authors).
- The authors' application of judgement involved reconstruing the boy in a photograph as a metaphor for Nelson Mandela, whom the authors judged as tenacious, and then incongruously transferring that judgement to the boy.
[2] To be clear, as observed in previous posts, the authors here misrepresent 'engagement' in the sense of Kress & van Leeuwen (1996) as 'engagement' in the appraisal sense.
[3] To be clear, Martin & Rose have not demonstrated three levels of graduation in images. As demonstrated in previous posts
- in exemplifying the graduation of appreciation, the authors confused scalable ideational qualities with the degree of their appreciation of them, and mistook textual prominence for interpersonal graduation, and
- in exemplifying the graduation of judgement, the authors interpreted the hand shape of the boy in a photograph as intensifying the tenacity they attributed to Mandela; see [1] above.
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