Misunderstanding Semogenesis, Confusing Culture With Language, And Confusing Social With Sociosemiotic

Martin & Rose (2007: 318):

In a model of this kind, phylogenesis provides the environment for ontogenesis which in turn provides the environment for logogenesis. In other words, where a culture has arrived in its evolution provides the social context for the linguistic development of the individual, and the point an individual is at in their development provides resources for the instantiation of unfolding texts, illustrated in Figure 9.6. 

Conversely, logogenesis provides the material (i.e. semiotic goods) for ontogenesis, which in turn provides the material for phylogenesis; in other words, texts provide the means through which individuals interact to learn the system. And it is through the heteroglossic aggregation of individual systems (that are always already social systems), through the changing voices of us all, that the semiotic trajectory of a culture evolves. Language change in this model is read in terms of an expanding meaning potential, a key feature of semiotic systems as they adapt to new discursive and material environments.

 
Blogger Comments:

[1] To be clear, this is a restatement of Halliday & Matthiessen (1999: 18):

[2] To be clear, this misunderstands the previous sentence (Halliday's model), once again confusing culture with language. As Halliday & Matthiessen (1999: 18) explain:

Following the downward arrow, the system of the language (the meaning potential of the species) provides the environment in which the individual's meaning emerges;

[3] To be clear, Halliday & Matthiessen (1999: 18) add the missing elements from the authors' gloss:

… the meaning potential of the individual provides the environment within which the meaning of the text emerges.

[4] To be clear, ontogenesis is the coming into being of the meaning potential of the individual; that is, the coming into being of the individual as meaner. Halliday & Matthiessen (1999: 18):

the individual's (transfinite) meaning potential is constructed out of (finite) instances of text;

[5] To be clear, this confuses two misunderstandings. On the one hand, yet again Martin & Rose confuse language with culture: the model is concerned with the phylogenesis of language. On the other hand, phylogenesis is fed by the instances of meaners, not by "the aggregation of individual systems", since systems are potential, not actual. Halliday & Matthiessen (1999: 18):

the (transfinite) meaning potential of the species is constructed out of (finite) instances of individual 'meaners'.

[6] To be clear, here Martin & Rose confuse semiotic systems, of the subtype 'social', with social systems. In SFL Theory, social systems do not involve the exchange of symbolic value, and so are not semiotic systems. Social systems include those social insect colonies where the values exchanged, as through pheromones, are not symbolic. Halliday & Matthiessen (1999: 509):

A biological system is a physical system with the added component of "life"; it is a living physical system. In comparable terms, a social system is a biological system with the added component of "value" …. A semiotic system, then, is a social system with the added component of "meaning". Meaning can be thought of (and was thought of by Saussure) as just a kind of social value; but it is value in a significantly different sense — value that is construed symbolically. … Semiotic systems are social systems where value has been further transformed into meaning.

[7] Cf Halliday & Matthiessen (1999: 18):

These are the three major processes of semohistory, by which meanings are continually created, transmitted, recreated, extended and changed.